At four stores you'd assign people store by store. At four hundred that's unmaintainable, and worse, it's wrong every time a store opens — the new store belongs to nobody until someone remembers to add it.
So stores can be grouped two independent ways, and a person's territory can be stated in terms of those groups.
- Regions are the primary grouping, usually geographic — Ohio Valley, Southeast.
- Markets are a second, independent grouping that can cut across regions — metro areas, franchise groups, or whatever axis your business actually uses.
The payoff: give a manager the region rather than eleven stores, and a store opened next spring is covered the moment it's added to that region. Nobody has to remember anything.
In the dashboard: Regions — Group stores into regions so a manager's territory is one setting instead of a list.