The two channels do different jobs and the difference is worth respecting when you configure a role.
- SMS interrupts. It reaches someone on a shop floor who isn't looking at email. Reserve it for levels that genuinely warrant interrupting a shift.
- Email documents. It carries more detail, threads, and is easy to search later.
A common and sound configuration: email at Extreme Caution and above, SMS at Danger only. Everyone stays informed and nobody's phone becomes background noise.
Before a number receives its first text, somebody has to agree to it. Two ways, and the choice is on the store's contact form. “Ask them to confirm” emails the person a one-tap link — they confirm their own number, which is the strongest record and the default. “I’ve told them” records that you informed them yourself, which is for a kitchen phone with no inbox behind it. Either way the contact is alerted from the moment you add them: this is record-keeping, not coverage, and nobody goes unwarned while paperwork is outstanding.
Anyone with a login enters their own mobile on their profile page and is recorded as having confirmed it. Store contacts who never sign in use the emailed link. On a store’s contact list each number shows Confirmed, You vouched, Not confirmed or Opted out, and Readiness lists the ones still outstanding — so a list imported months ago can be worked through rather than guessed at.
SMS is included from Pro upward. It applies to every text the system sends about an alert — the unit's own contact, every store manager, everyone in a territory, and the escalation chain — so a plan that includes SMS includes it on all of them, and a plan that doesn't gets email everywhere instead.
A phone number needs the full number including the area code — (614) 555-1234, not 555-1234. Type it however you like: brackets, dashes, dots and spaces are all fine, and so is a leading +1. We store it in the international form the network needs. An extension is dropped, because a text cannot dial one. A number saved without an area code cannot be texted at all, so it is reported on Readiness rather than quietly skipped — including on an escalation, where silence is most costly.